Why buy LIV? Who is the LIV customer?
We founded LIV when the advent of social media took off, allowing us to create a unique watch and reach our fan base without the crazy budgets needed to do so. It makes it possible to focus on the design, production, and our fan experience directly with no compromises.
The LIV customer is one who is searching for something that embodies Swiss quality with a boldly different look. Someone who favors small niche brands that they can share a connection with and feel a part of and not just conform to the corporate mold. Our fans are proud to have something that is unique and extraordinary and to be a part of a brand in which they are valued.