Why does LIV launch its new collections on Kickstarter? How does Kickstarter work?

Updated 2 years ago by Esti Chazanow

Why does LIV go to Kickstarter to launch its new collections?

To offer our watches at an accessible price to our fans, we have to produce X amount of timepieces to fill the MOQ (minimum quantity order) required by our manufacturers.  Kickstarter allows us to pre-sell our new collections, giving us the buying power, and giving you, our fans, a major discount in return.

What is Kickstarter?

Every project on Kickstarter must be creating something new to share with others. A project has a clear goal, like making a watch. A project will eventually be completed, and something will be produced by it.

What are the basics?  

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