Why does LIV launch its new collections on Kickstarter? How does Kickstarter work?

Updated 4 days ago ​by Esti Chazanow

Why does LIV go to Kickstarter to launch its new collections?

To offer our watches at an accessible price to our fans, we have to produce X amount of timepieces to fill the MOQ (minimum quantity order) required by our manufacturers.  Kickstarter allows us to pre-sell our new collections, giving us the buying power, and giving you, our fans, a major discount in return.

What is Kickstarter?

Every project on Kickstarter must be creating something new to share with others. A project has a clear goal, like making a watch. A project will eventually be completed, and something will be produced by it.

What are the basics?  

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